Since it greatly impacts on the success or failure of the business, marketing is, therefore, an essential part of any business. Good marketing will boost your sales and, therefore, increase your profits immensely since your product will be widely used, but poor marketing will stagnate your business, eventually making it fail since the cash outflow will be more than the cash inflow leading to losses for the company and potential closure. Therefore, it is important that you ensure that your marketing is top notch so as to reap the many benefits that it has to offer. If one is to achieve good marketing, they have to ensure that they avoid the mistakes outlined here as many have made these mistakes before and it has cost them dearly.
Overlooking market research is a big mistake that many teams make as a result of overexcitement about the new campaign. However, when you skip doing proper market research before starting a campaign, your marketing will be like a house built without setting up a good foundation first, hence it will be unstable and it will not be long before everything falls apart and you will have to start all over again. Before starting any campaign, therefore, always conduct a proper market research so as to get a lot of valuable info about the targeted market and how you can penetrate it as well as how to remain competitive in the said market.
Many marketing teams also make the big mistake of assuming that the market will remain the same in term so of demographics. It is, therefore, not just enough to do the research once and assume that the marketing strategy applied will be suitable for the whole year or decade as this doesn’t work due to the changing demographics.
The third big mistake most people make is mishandling negative reviews from clients. Due to the blood sweat and tears you put into your business, it will obviously be very important to you and a rude or negative remark from a client can, therefore, cut very deeply, however, one is advised to always take the high road and avoid nagging in constant yelping and meltdowns with clients as it creates bad image for the business and can lead to permanent closure.
Furthermore, placing the products and the revenue over one’s customers is another big mistake. For people to identify more with your product or service, it is important to incorporate an emotional aspect to your advertising in a storytelling kind of manner.
The guidelines on this site will, therefore, help one vapid the biggest marketing errors that have failed many businesses before.